In 2004, Fara Coffee raised the bar for itself — with a proactive objective to have the most environmentally sensitive and socially responsible coffee fincas in all of Nicaragua. Realizing that our efforts needed concentration and increased responsiveness to individual issues, we began a comprehensive look at our operations with the assistance of a leading organization dedicated to environmental and social stewardship — The Rainforest Alliance
Sustainable agriculture is at the center of the Rainforest Alliance's efforts. They aim to conserve ecosystems by protecting healthy soils, rivers and wildlife and promote dignified living conditions for farm workers and neighboring rural communities.

The rapid and unsustainable growth of the agriculture industry in recent years caused rampant deforestation and careless agrochemical use. Today, agriculture is the number one cause of ecosystem destruction and species loss worldwide. Agriculture occupies approximately one-third of the Earth's total landscape and uses more land and freshwater than any other human activity in the world.

The impact goes well beyond the environment. As a major employer, the farming industry also affects social, economic and cultural conditions. Because of agriculture's widespread influence, the Rainforest Alliance works directly with those who use the land, primarily farmers, to promote economically viable, environmentally sound and socially equitable agriculture. Sustainable farms have minimal environmental footprints, serve as good neighbors to human and wildlife communities and are integral pieces of regional conservation initiatives.

Of almost 25 million coffee farmers in the world only fourteen producers have four of their farms individually certified by the Rainforest Alliance. Fara Coffee has the honor of being among those enlightened producers and is especially proud to be the only grower in Nicaragua meeting the rigorous standards for four fincas, individually.